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  Online Sales Style Indicator (SSI)

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  SSI plus SSI In-Depth Interpretations

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  Sales Style Indicator (SSI)

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  SSI In-Depth Interpretations

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Sales Assessment Tool - Sales Style Indicator

Selling is one of the most important skills people should develop. It does not matter what our job or role is—we are all involved in selling. We are all selling our ideas and desires to others.

Use the SSI to:
  • Hire, Recruit, and Place
  • Confirm Preferred Sales Style
  • Understand Your Clients' Buying Styles
  • Increase Sales Results and Build Rapport
  • Coach Sales Performance
Use it for:
  • All Sales Professionals
  • Sales Managers
  • Customer Service Teams
  • Coaches, Trainers, Speakers
  • Job Placement Counselors


Interested in an online sample report? Sample SSI

Sales Style Indicator The Sales Style Indicator (SSI) is a powerful sales communication and learning tool that can instantly improve the performance and results of any sales or customer service professional. This 20-page self-administered and self-scored assessment helps you and your sales team discover their natural selling style while instantly providing these same sales professionals a framework to determine clients' preferred buying styles. Participants identify their specific SSI style pattern(s), which assists them to instantly understand their strengths and potential challenges so they can be more effective sales, sales managers, and customer service professionals.

SSI In-Depth Interpretations

The SSI In-Depth Interpretations (SSI–ID) is the essential companion to the Sales Style Indicator.

With 48 pages, the SSI In-Depth Interpretations offers 2-page descriptions of each of the 21 proprietary SSI selling style patterns. Not a single sales professional or sales manager should operate without the SSI–ID resource—if you want to maximize your results

The SSI In-Depth Interpretations outlines:

  • Sales Strengths
  • Common Areas of Selling Difficulty
  • Sales Team Functioning and Compatibility with Other Styles
  • Reactions to Stress
  • Leadership Implications
  • Specific Strategies to Increase Your Sales Success

The SSI In-Depth Interpretations also includes a section on "Designing Your Plan to Increase Sales Effectiveness."

The SSI and SSI In-Depth Interpretations are absolute musts for any sales manager to develop, manage, or coach his or her sales/customer service team.

Online Sales Style Indicator The Online version can be completed 24/7 as long as you or your client have an Internet connection. The Online version automatically calculates your scores and determines which of the 21 SSI style pattern(s) apply to you. Most individuals complete the Online SSI in just a few minutes. The Online SSI includes all the content of the print-based assessment plus the SSI In-Depth Interpretations that reflect your specific results. Your results are stored in your very own Individual Learning Center where you can view, print, or foward (email) them to anyone at any time. The Online SSI can also be completed as part of any Corporate Learning Center (CLC) and stored for use by the individual, group, or organization. The Online SSI is a powerful option that enhances any virtual support, coaching, sales, customer service, training, and/or educational processes.

The Sales Style Indicator is available in the following languages:

FrenchFrench  Swedish Swedish


The SSI In-Depth Interpretations is also available in the following Languages:

FrenchFrench  Swedish Swedish


The Sales Style Indicator is available Online in the following languages:

Chinese GermanGerman  Spanish

  SSI Trainer's Guidelines

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  E-Version SSI Trainer's Guidelines

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SSI Trainer's Guidelines

Almost every day we find ourselves in a situation where we want to influence another person to get the results we want. Selling is influencing another person, with integrity, for a desired outcome.   Give your clients the tools to sell effectively by taking them through the Sales Style Indicator (SSI). Use CRG's 3-hour template in the SSI Trainer's Guidelines to ensure you make the most of your training.   The Guidelines include the following.

  • Session Objectives
  • Definitions of the Different Sales Styles
  • How to Interpret Scores on the SSI

Create more of the outcomes your clients desire by evaluating their preferred style of selling and the buying styles of their clients.

To download our e-version SSI Trainer's Guidelines click on 'add to cart' then 'checkout'. After you have purchased your items simply wait for your e-version to be emailed directly to your inbox.

  Workbook: Why Don't You Sell The Way That I Buy? (SSI)

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Why Don't You Sell the Way that I Buy?TM

Give your sales training extra value with the workbook Why Don't You Sell the Way that I Buy? This companion piece for presentations of the Sales Style Indicator includes handouts and background knowledge for participants.

Topics include:

  • Understanding Your Selling Style;
  • Action Steps to Increase Sales Effectiveness; and
  • Understanding Customers' Buying Styles.

Have CRG customize this workbook for you—specifically for your clients or organization. We will insert, change, revise, or co-create curricula that reflect your models, culture, and content, using this workbook as a template.

Create strong sales teams and training with the Sales Style Indicator and Why Don't You Sell the Way that I Buy? sales training program.

*CRG or one of its associates is available to conduct this program live with your clients.

  SSI PowerPoint Presentation Deluxe

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SSI PowerPoint Presentation

Appeal to the visual learners in your group with a professional PowerPoint presentation of the Sales Style Indicator. CRG created the slides to accompany our presentations on the SSI. Now we are offering you our PowerPoint presentation for use in your seminar or training.

You can customize the presentation for your group by using as many or as few of the slides as you like—and even adding some of your own. The PowerPoint comes as a downloadable file in both 3x4 and 9x16 formats. The SSI PowerPoint also fully supports the Why Don't You Sell the Way that I Buy? workbook.

Use the SSI PowerPoint Presentation as the finishing touch to creating visually stimulating and professional training.

  CRG Models

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CRG Models

It takes time and money to create handouts for a presentation. Why not use the models CRG has already created? CRG Models is a downloadable file of all the handouts needed to present the Sales Style Indicator and any of CRG's style assessments.

Once you have purchased the file, you can print the full-color handouts anytime you need them, as many copies as you like.

The downloadable file includes the following.

  • Readiness and Willingness to Change
  • Credibility
  • What is Personal Style?
  • Personal Style Model
  • Business Development Model
  • And Much More!

Set yourself up for success.

Use CRG's professional handouts at your next presentation!

  Why Aren't You More Like Me? Paperback

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Why Aren't You More Like Me?

Without this book, you have only scraped the surface of understanding personal style. Would you like to know more about style and how you can use it to improve your life, relations and interactions with others? The Third Edition of the, Why Aren’t You More Like Me?™, book is authored by Ken Keis, the co-author of the Personal Style Indicator and author of The Quest For Purpose. Learn more about interacting with others and how style affects every area of your life. Retail $30.00.

Here’s What You Will Get and Learn:

Take your personal style knowledge and understanding to the next level with the book Why Aren’t You More Like Me?™

  • A complimentary Online Personal Style Indicator (PSI) assessment—a $45 value—included with the purchase of each book.
  • You will receive your own personalized 20+ page PSI report on your specific style pattern(s) and how to personally increase your effectiveness with self and others—View a Sample Report
  • Learn about the one factor that without it you will forever be hindered in your ability to build lasting relationships.
  • That developing your weaknesses is a myth and highly over rated. You will learn to play and design a life that plays to your strengths and natural predisposition.
  • Learn how to lead and inspire others who are different than you.
  • Learn how to match your personal style to the nature of the work and roles so that you will have a fulfilling work life.
  • Learn to avoid this one condition that without it you will not be able to sustain your engagement or personal energy.
  • Learn what our parents told us was wrong with us is actually right with us.
  • Learn about a holistic development model and strategies to advance and improve all the areas of your life.
  • Learn that what we were all taught about introversion and extroversion is flawed and embrace a more powerful explanation of why we prefer what we prefer.
  • Be able to intentionally make decisions in all areas of your life with confidence—every time.

    Take your personal style knowledge and understanding to the next level with the book Why Aren’t You More Like Me?™.

      Job Style Indicator (JSI)

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      Online Job Style Indicator (JSI)

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    Job Style Indicator

    The Job Style Indicator (JSI) does not determine what career you or another person should consider. Rather, it helps you measure the work style requirements of a specific job, role, or responsibility.

    Use the JSI to:
    • Clarify Responsibilities
    • Confirm Expectations
    • Establish Mutual Understanding
    • Confirm Work Style Needs
    Use it for:
    • Employees
    • Prospective Employees
    • Clients of Job Centers or Coaches
    • Professional Contracts
    • Teams, to Build Performance

    "I would like to compliment you on the programs you presented to our Brokers and Commercial Division Sales staff. The Sales Style Indicator is a usable tool by anyone who wants to improve and expand their inter-personal skills and communication effectiveness. With regard to the "Leading The Survivors of Change" session with our owners and managers, I feel your explanation of "ready, willing, able," and the analysis of values were eye-openers for us. This particular session clearly addressed the need to change our paradigms if we are to survive the changes and go forward into the 21st century successfully."

    Gary Parks, Regional Director
    Realty World, Western Canada Region

    "I have been in the business of selling for many years, and I have not previously seen a system such as the Sales Style Indicator(SSI) that can so accurately sum up the characteristics of a person as it applies to the area of selling. I can see it as a very useful tool in the selection and training of salespeople."

    Paul Murphy
    The Phoenix Group Australia

    "I used Consulting Resource Group's Personal Style Indicator and Sales Style Indicator in a staff meeting with all my staff. This has brought us outstanding results. As a result we have become more focused and efficient, resulting in higher productivity, not only in sales, but the willingness for everyone to work together as a team."

    R.A. Skinner Jr., Broker/General Manager
    Realty World, Hall Agencies

    "We've been using your Sales Style Indicator and SSI In-Depth Interpretations for two years. They play a key role in our first-tier Sales Skills program. I recommend them, given our experiences."

    Tracey Ross-Watmore, Manager
    Nestle Brands


    The Sales Style Indicator (SSI) assessment is a powerful communication and learning tool that can instantly improve the performance and results of any sales or customer service professional by helping participants identify their specific sales style pattern which assists them to instantly understand their strength and potential challenges so they can be more effective sales, sales managers, and customer service professionals.