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Sales Style Indicator

Selling is one of the most important skills people should develop. It does not matter what our job or role is—we are all involved in selling. We are all selling our ideas and desires to others.

Download/view Sample SSI Report

Sales Style Indicator (SSI)

The Sales Style Indicator (SSI) is a powerful communication and learning tool that can instantly improve the performance and results of any customer service professional. This 20+page in-depth report helps you and your team discover their natural selling style while instantly providing these same sales professionals a framework to determine clients’ preferred buying styles. Participants identify their specific style pattern(s), which assists them to instantly understand their strengths and potential challenges so they can be more effective sales managers, and customer service professionals.

The SSI can assist you to do the following:

  • Identify your basic Style of responding to prospects, clients, and tasks
  • Gain self-understanding, self-acceptance, and greater understanding and acceptance of others
  • Identify the consequences and/or strengths of your selling style when relating with your prospects and clients
  • Identify your typical reactions to stress and pressure and learn how to compensate for your weaknesses
  • Better understand the buying style tendencies of your client and learn to interact with them more effectively
  • Learn how to successfully and quickly build rapport with your clients, potential clients, and others
  • Increase harmony and productivity by sharing a common language when talking with others about the style behaviors that are more effective or productive in various work situations
  • Determine your preferred selling style and work environment, to more intentionally select the best role, structure, and responsibilities for you
  • Gain an understanding of human behavior that you can use to ease tension and promote harmony in relationships with prospects and clients and in your interactions with your fellow workers
  • Facilitate team development through the careful assessment of team-member strengths and weaknesses
  • Develop a plan to increase your Style flexibility and effectiveness during calls with prospects and clients and in your interactions with team members

Special Note:

  • Certification is not required to access or use CRG assessments but available – Find Out More
  • Volume Pricing Available – Find Out More
  • Special Pricing for Education Available – Find Out More or call 604-852-0566

Use to:

  • Hire, Recruit, and Place
  • Confirm Preferred Sales Style
  • Understand Your Client’s Buying Styles
  • Increase Sales Results and Build Rapport
  • Coach Sales Performance

Who can benefit:

  • All Sales Professionals
  • Sales Managers
  • Customer Service Teams
  • Coaches, Trainers, Speakers
  • Potential Employees
  • Job Placement Counselors

Available in the following languages

Chinese

German

Spanish

Swedish

Note: If you don’t see the language you need please connect with CRG as we are always looking for new language partners.

Support resources

SSI PowerPoint

Appeal to the visual learners in your group with a professional PowerPoint presentation. CRG created the slides to accompany presentations using the assessment report, models, or workbook. Now we are offering you our PowerPoint presentation for use in your seminar or training.

You can customize the presentation for your group by using as many or as few of the slides as you like—and even adding some of your own. The PowerPoint comes as a downloadable file in both 3×4 and 9×16 formats. The PowerPoint also fully supports the workbook.

Use the PowerPoint as the finishing touch to creating visually stimulating and professional training.

CRG Models Master Handouts

It takes time and money to create handouts for a presentation. Why not use the models CRG has already created? This is a downloadable file of PDFs of all the handouts needed to present any of CRG’s style assessments.

Once you have purchased these, you can print the full-color handouts anytime you need them, as many copies as you like.

Includes the following.

  • Readiness and Willingness to Change
  • Credibility
  • What is Sales Style?
  • Personal Style Model
  • Business Development Model
  • And Much More!

Set yourself up for success.

Use CRG’s professional handouts at your next presentation!

Workbook – Why Don’t You Sell the Way That I Buy?

Give your sales training extra value with this workbook.  This is a companion piece for presentations using the online report results. 

Topics include:

  • Understanding Your Selling Style;
  • Action Steps to Increase Sales Effectiveness; and
  • Understanding Customers’ Buying Styles.

Have CRG customize this workbook for you—specifically for your clients or organization. We will insert, change, revise, or co-create curricula that reflect your models, culture, and content, using this workbook as a template.

Create strong sales teams and training with this workbook.

Why Aren’t You More Like Me? -Book

Without this book, you have only scraped the surface of understanding personal style. Would you like to know more about style and how you can use it to improve your life, relations and interactions with others? The Third Edition of the book is authored by Ken Keis, Learn more about interacting with others and how style affects every area of your life. Retail $30.00.

Here’s What You Will Get and Learn:

Take your personal style knowledge and understanding to the next level with the book.

  • You will receive your own personalized report on your specific style pattern(s) and how to personally increase your effectiveness with self and others—View a Sample Report
  • Learn about the one factor that without it you will forever be hindered in your ability to build lasting relationships.
  • That developing your weaknesses is a myth and highly over rated. You will learn to play and design a life that plays to your strengths and natural predisposition.
  • Learn how to lead and inspire others who are different than you.
  • Learn how to match your personal style to the nature of the work and roles so that you will have a fulfilling work life.
  • Learn to avoid this one condition that without it you will not be able to sustain your engagement or personal energy.
  • Learn what our parents told us was wrong with us is actually right with us.
  • Learn about a holistic development model and strategies to advance and improve all the areas of your life.
  • Learn that what we were all taught about introversion and extroversion is flawed and embrace a more powerful explanation of why we prefer what we prefer.
  • Be able to intentionally make decisions in all areas of your life with confidence—every time.

Take your personal style knowledge and understanding to the next level with the book!

Leading and Selling With Style Level II

Mastering CRG’s three step system of Translating, Suspending, and Style-Shifting takes time and intentionality, but also the willingness and readiness to do so. However, they are foundational to you building your credibility as a team member, leader, and sales professional.

Section 1: Example Case Study: Translating, Suspending, and Style-Shifting.

Part A – Translating, Suspending and Style-Shifting Applications in Your Role

Part B – Increasing Credibility/Trust with Others

Part C – How you Show up at Work

Part D – Leading with Style

Part E – Special Partner Activity

Leading, Selling, and Coaching With Style Level III (contains Level II)

Mastering CRG’s three step system of Translating, Suspending, and Style-Shifting takes time and intentionality, but also the willingness and readiness to do so. However, they are foundational to you building your credibility as a team member, leader, and sales professional.

Section 1: Example Case Study: Translating, Suspending, and Style-Shifting.

Part A – Translating, Suspending and Style-Shifting Applications in Your Role

Part B – Increasing Credibility/Trust with Others

Part C – How you Show up at Work

Part D – Leading with Style

Part E – Special Partner Activity

Section 2: Group and Team Case Study Exercise

Part A – Needs and Values of each Team Member

Part B – Coaching Jack as the Leader

Part C – Coaching Team Members

Part D – Case Study Debrief – Private

SSI Trainer’s Guidelines

Almost every day we find ourselves in a situation where we want to influence another person to get the results we want. Selling is influencing another person, with integrity, for a desired outcome.   Give your clients the tools to sell effectively by taking them through the online report. Use CRG’s presentation templates to ensure you make the most of your training. The Guidelines include the following.

  • Session Objectives
  • Definitions of the Different Sales Styles
  • How to Interpret Scores in your Report.

Create more of the outcomes your clients desire by evaluating their preferred style of selling and the buying styles of their clients.

Job Style Indicator Compatibility

Do you want to know the level of job fit or compatibility (from a match to an extreme mismatch) between an applicant or current employee and a specific position? To generate a report requires the completion of a job style or manager’s job style assessment which is then compared to the results of one or more individuals who have completed the assessment.

Why would you want to put a square peg into a round hole?

In the Good to Great research, great companies realized they had the right people but in the wrong positions. You can use the JSI Compatibility process for team development and role confirmation.

Testimonials

I would like to compliment you on the programs you presented to our Brokers and Commercial Division Sales staff. The Sales Style Indicator is a usable tool by anyone who wants to improve and expand their inter-personal skills and communication effectiveness. With regard to the “Leading The Survivors of Change” session with our owners and managers, I feel your explanation of “ready, willing, able,” and the analysis of values were eye-openers for us. This particular session clearly addressed the need to change our paradigms if we are to survive the changes and go forward into the 21st century successfully.

Gary Parks, Regional Director
Realty World, Western Canada Region

Testimonials

I have been in the business of selling for many years, and I have not previously seen a system such as the Sales Style Indicator(SSI) that can so accurately sum up the characteristics of a person as it applies to the area of selling. I can see it as a very useful tool in the selection and training of salespeople.

Paul Murphy
The Phoenix Group Australia

Testimonials

I used Consulting Resource Group’s Personal Style Indicator and Sales Style Indicator in a staff meeting with all my staff. This has brought us outstanding results. As a result we have become more focused and efficient, resulting in higher productivity, not only in sales, but the willingness for everyone to work together as a team.

R.A. Skinner Jr., Broker/General Manager
Realty World, Hall Agencies

Testimonials

We’ve been using your Sales Style Indicator and SSI In-Depth Interpretations for two years. They play a key role in our first-tier Sales Skills program. I recommend them, given our experiences.

Tracey Ross-Watmore, Manager
Nestle Brands

Testimonials