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Online Values Preference Indicator

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Values Preference Indicator

The Online Values Preference Indicator—a 12-page professionally developed learning and communication tool—is content-rich, self-administered, and self-scored.

You prioritize from a list of 21 behavioral values, then complete our proprietary forced-choice values-decision matrix. In a single page, you make over 300 micro decisions about your values.

With thousands of users over the years, we continue to be amazed by the high percentage of people who at first have no idea what their core values are, then realize their values are not being represented in their life. Then they realize why they are living unfulfilled lives.


Use the VPI to:

  • Prioritize Your Values
  • Design a Work/Career Life
  • Make Intentional Decisions

Use it for:

  • Everyone—No Exceptions!

Online Values Preference Indicator
This version can be completed online 24/7, if you or your client have an Internet connection. The Online version automatically calculates and prioritizes your list of 21 core values. Most individuals can complete the Online VPI in about 20 minutes.

The Online VPI includes all the content of the print-based assessment. The Online VPI is a powerful option to enhance virtual support, coaching, career, professional development training, and/or educational processes.

To view the sample VPI, click

View Values Preference Indicator Sample

US$35