ISSUE 63 ISSN 1712-468

Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you. 

Carl Sandburg
US Biographer & Poet
1878–1967

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This Week´s Inspiration

Time, the Great Equalizer

Time: a period during which an action, process, or condition exists or continues or a system of reckoning

What would you pay for extra time? 

Everything you have. Why? Because it is the one thing in life that no one can change, alter, or influence! 

At least not at the moment. (Those of us who are Star Trek or Back To The Future fans are hopeful there will be other options in the future. But for now . . . ) 

You can’t defer it, save it, grow it, invest it, or ever get it back. It waits for no one. It is what it is.

Yet some seminars offer Time Management. How misleading and ridiculous is that?! The fact is that nobody manages time. People can only manage themselves and the activities that occur in relationship to time.

If you think about it, time is the great equalizer. It has no bias, prejudice, or favorites. We are all equals in its grasp. 

Almost everything in our culture is based on time—schedules, retirement, insurance, hourly wages, education, plastic surgery (denying time), and on it goes. Can you imagine a life without time? Just thinking about that can hurt your head.

You might be asking: Ken, so what’s your point? 

Well, over the past three years, I have written to you about things like procrastination, investments, urgency addiction, living in the moment, courage, health, balance, and being on purpose—over 60 topics or issues. Have you acted on any of the insights you have gained or just believed there will be time later to address the issues?

  • Are you happy with the way you have used your time thus far in your life?
  • Have you treated your time with respect or with disregard?
  • If you needed to change something about the way you manage yourself in relationship to time, what would that be?
  • If someone who knows you well were to reflect on how you use your time, what would he or she say?

If time in itself cannot be managed, then all we can do is manage (self-manage) our actions and our activities within its context.

The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, “In that case, there is no time to lose; plant it this afternoon!”

John F. Kennedy
US Politician 
1917–1963

Time should be the main reason you start something now!

That reminds me of a seminar participant who made this statement to the facilitator, “Do you know it will take me four years to get my degree and then I’ll be 60 years old?” The facilitator thought for a moment and responded, “How old will you be in four years if you don’t do your degree?” The participant was using time as an excuse for not doing the work. 

This ezine is not about urgency addiction or being obsessive about every moment in your life; it is about being intentional with your time and acknowledging that time waits for no one. 

There are two sides of time that we can do nothing about—the past and the future. The only space we actually occupy is this moment—right now—while you are reading this sentence. If only thinking and regret about the past, simply squanders more time.

I want everyone reading this ezine to declare that the moment is now! That we are all equals in the time game—no one has an advantage over anyone else. 


Let’s ponder some time-related statements we often hear.

  • I saved time by . . .
  • I wasted time by . . .
  • I invested my time in . . .
  • I accumulated time by . . .
  • That was time well spent.
  • Boy, did time fly.
  • That was time-consuming.
  • There’s lots of time; I’ll do that later.
  • There is never enough time.
  • If I only had 48 hours in a day . . .

As I have mentioned on many occasions, my purpose is to help others find their purpose. There is nothing more appalling than individuals living a life without purpose and just wasting (using up) their precious time. Everyone has gifts, talents, and a purpose. You just need to uncover it and use it. 

Time is never the measurement of an individual’s success. What he or she did with time is what counted! 

So my challenge is this: no matter what you need to work on or change to fully engage life, just do it—and do it now. Remember: time waits for no one. 

To assist you on your journey, I am recommending three specific resources. 

  1. The My Source EXPERIENCE Journal™ helps you document all the elements in your life that reflect your passions, purpose, and fulfillment. Yes, it will take a bit of time to complete, but so what?! Where will you be in two months if you don’t do it?
  2. Make sure your life reflects your core values. Complete the Values Preference Indicator
  3. Take the Leadership Skills Inventory–Self. The entire first section of the LSI–S deals with the self-management skills required to realize your full potential.

Time is the most valuable thing you can spend. 

Use it wisely.

This Week´s Action Steps

Time, the Great Equalizer!

  1. There is no such thing as Time Management. You can only manage yourself and your activities in relationship to time.
  2. Time has no prejudice; it is an equal opportunity player.
  3. How do you treat your time—with respect or contempt? What is the result of your attitudes?
  4. Where do you live—in the past, future, or present? Regret wastes time and the future is still not here. Just be in the present.
  5. Have you delayed important decisions or projects because you felt they would take too long? Think about that statement for a moment. Won’t those projects still take that long after you get started—whenever? Do it now!
  6. How has your perception of time affected your choices and activities? Can you improve the way you think about your relationship with this thing called time? How?
  7. The busiest and most successful individuals—people who use their time wisely—are on Purpose, living their values and taking accountability for their lives. Use the following three resources to help get you there or to affirm your current direction. The My Source EXPERIENCE Journal™, Values Preference Indicator, and the Leadership Skills Inventory–Self. Hey, there’s no time like the present to get started.
  8. Do you permit time-wasting habits to steal your time? Do other people in your life lack respect for your time? Both those areas are your responsibility. 
  9. Each of us (myself included) needs to give up this obsession with time—the lack of it, the saving of it, the hording of it. In the end—we simply need to manage ourselves and fully engage life in the moments we inhabit.
  10. Right NOW is the best time of your life. After all, the only place in time that you actually occupy is NOW.

Until next time, keep Living On Purpose!.

Ken Keis


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