Issue 54 [ISSN 1712-468]

Selling is the most important skill for any business, entrepreneur, owner, or individual who wants to be successful.

Robert Kiyosaki,
Author: Rich Dad, Poor Dad


Register now:
February 19-21, 2009 in
Vancouver, BC


The Train-The-Trainer was amazing—much more than I expected. I learned about the tools and where I could use them, some marketing strategy and ideas, and—most important—more about myself and my values. Thank you.

Heather Christiansen
University of Alberta



Secrets of Sucess Journal
This 40-page PDF outlines and provides a summary of most of our 100+ resources. It also provides valuable articles that you can re-purpose or forward to others.

My Source Experience - Journal

My Source

Online Sales Style Indicator

Online Personal Style Indicator

Online Job Style

Online Entrepreneurial Style and Success Indicator

Online Values
Preference Indicator

Online Stress Indicator and Health Planner

Online Self-Worth Inventory

Online Leadership Skills-Self Inventory

Online Instructional Style Indicator

Online Learning Style Indicator

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Associate Program


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Leading the Way is a free ezine published by CRG Consulting Resource Group International, Inc. Copyright 2008.


Focus on Professional Development

We Are All Selling Somebody Something!

Selling: To transfer property, services, ideas, or loyalty to another

Mention selling or sales to most people and death seems a more attractive option.

High on the list of skills we need to succeed in life is the ability to sell. It´s certainly in the top three.

Here´s why . . .

Sales is the activity that breathes life into any economy, business, or venture. Take away sales and you have nothing. Yet fear and loathing around selling result in more personal and business failures than any other factors.

After a recent event where I presented, one of the participants wrote me a scathing email about the fact that I promoted (sold) products during the program. She said it was unethical to sell, promote, or market anything at an event and that she was going to report me to her association.

Wow! Selling had hit an emotional cord with her. But get this—the program I was conducting was How to Succeed in Marketing and Selling Yourself and Your Business!

It doesn´t matter what position, role, or level of responsibility you have. You are involved in selling—whether or not you believe you are.

Every day, you are selling and people are selling to you.

Take a look at these examples.

  • The doctor sells you on a recommended treatment.
  • You sell yourself in a job interview.
  • You sell your boss when you ask for a promotion or raise.
  • You are selling when you ask someone on a date—or to marry you.
  • Your kids are always selling you on the latest, greatest toy.
  • Politicians sell you on the merits of their platform to get your vote.
  • Your significant other sells you on a holiday destination.

And on it goes.

Whether you like it or not, life is all about selling.

At a recent seminar on business and financial success, a participant asked the speaker, “What if I have the gift of communication but I can´t sell” The speaker´s response? “You´re hooped!”

And he´s right. There´s no substitute for the skill of selling unless, of course, it´s not important that you achieve your goals and dreams.

If you´re squeamish about selling and want to overcome your fears, here are some strategies to you get started.

1. Liberate your limiting belief system.

If you have an aversion to sales, selling, and sales professionals, you may have had a bad experience with a sleazy, high-pressure salesman. After my own successful career as a sales trainer to the auto industry for over a decade, I understand some sales professions have poor reputations.

2. Appreciate the approach of today´s leading-edge sales professionals.

Today´s sales professionals are a whole new breed. True sales success is always about building a relationship between or among parties where the interaction results in mutual benefits.

Regrettably, some sales trainers still teach 101 ways to close the sale and how to deal with objections. They are out of touch with what sales is really all about! They´re repeating crusty, outdated junk from the last century. Please don´t buy into that rubbish.

3. Understand that selling does not determine character, values, or ethics.

Sales skills and the character and ethics of the individual deploying the skills are two separate entities. Sales is simply a skill set blended with confidence and emotions. It is critical to understand that as you go forward.

4. Change your position on selling and sales.

If you loathe everything about selling, your journey must include overcoming that negative mindset. Until you upgrade your attitude, your abilities as an individual will be restricted. If you are an entrepreneur, that state of mind will be disastrous for you!

5. Be flexible in your selling style.

That will help you connect with more individuals—and increase your success ratio.

CRG created Why Don´t You Sell The Way That I Buy?™, the training program that helps individuals understand how to enhance rapport with others.

Sales is always about asking for the order.

  • In some cases, if you ask too soon, you will lose the sale.
  • In other situations, if you don´t ask immediately, you will lose the sale.

The objective is to know the difference and understand when a person is ready to proceed.

6. Rely upon a proven source to help you hone your sales skills.

  • Complete the Sales Style Indicator (SSI). Use it with the SSI In-Depth Interpretations (SSI-ID) to better understand your strengths and weaknesses in the sales process.
  • Use the Self-Worth Inventory (SWI) to learn how you can increase your confidence in five critical areas. Successful sales reps are confident individuals.
  • Use My Source EXPERIENCE Journal™ to help you discover where you need to focus to know your purpose. People must believe in whatever they are promoting, supporting, or selling.

In the end, the skill of selling is critical to your success.

Don´t let anyone say it isn´t—especially you!

CRG´s 3-Day Train-The-Trainer
Certification Workshop

Find out why CRG's Personal Style Indicator is preferred by over 80% of professionals who— once they attend this CRG workshop—no longer feel comfortable using alternates like MBTI, DISC, or True Colors.

If you are a leader or an independent/internal professional developer desiring to make a difference in other people´s lives,
this TTT event is for you!


To have credibility using our transformational resources with others, you must experience the power of our processes first-hand.

In the TTT, you will . . .

  • Realize the key factors of why 80% of individuals dislike their job or work—from feelings of mild irritation to loathingand what to do about it.

  • Learn a simple- yet -powerful strategy to immediately accelerate others´ success.

  • Become aware of how to instantly increase your credibility and effectiveness with others and how to teach others to do the same.

  • Discover why over 85% of professionals prefer our assessments and switch from the competitions´ resourcesand why CRG tools are far above all the others in the marketplace.

  • Understand the importance of a holistic and congruent development model and how CRG´s family of 100+ resources fulfills this critical principle.

  • Identify how to incorporate CRG resources to provide solutions for the people in your specific client group—to meet or exceed their needs.

  • Believe that by attending this event, you will instantly increase your value and your capabilities for serving your constituents.

. . . and much more.

You´re in great company with CRG!

In the past 30 years, over 1 million people—in more than 20 countries and 8 languages—have already experienced The CRG Difference.

CRG´s resources have had the privilege of helping build and holistically Enrich People´s Lives—individuals, families, educational institutions, small businesses, associations, and Fortune 500 companies.

Register now
for a TTT event in Vancouver, BC.

February 19, 20, 21, 2009

Space is Limited.

If you are interested in knowing more about this transformational program, please contact Carol.


Toll-Free in North America:
International Clients:
604 852-0566

Download the TTT PDF!

The $1200.00 worth of materials included with the TTT and our Risk-Free Guarantee ensure you lose nothing and gain everything!

Take yourself and your organization to the next level.
Attend our TTT session!

Note: If you qualify for the Alumni rate,
you can participate at less than our cost!

Upcoming Events

Ken Keis Presents "Building Relationships With Style" and
"Why Don´t You Sell The Way That I Buy?"

Where: Vernon, BC
When: Saturday, September 27, 2008
Register: Private Event

Ken Keis Presents "Assess for Success – Creating Greater Value in the Workplace" Advanced Administrative Professional´s Forum

Where: Vancouver, BC
When: Monday, October 6, 2008
10:30 am to Noon

Ken Keis Presents "Assess for Success—Focusing Students on their Future"

Where: Christian Teacher’s Conference (CTABC)
When: Friday, October 10, 2008
10:30 am to 11:45 am

Ken Keis Presents "Assess for Success – Creating Greater Value in the Workplace" Abbotsford Chamber of Commerce

Where: Abbotsford, BC
When: Wednesday, October 22, 2008
7:30 am to 9:00 am

Ken Keis to be Recognized at The Centre for Entrepreneurial Leaders
4th Annual Entrepreneur Forum

Where: Vancouver, BC
When: Wednesday, October 29, 2008
6 pm

Ken Keis Presents "Secrets to Building a Successful Speaking Business" National Speakers Association Fall Conference

Where: Double Paradise Valley Resort
Scottsdale, AZ
When: November 21, 22, 23, 2008

Ken Keis Presents "Assess for Success" Campus Recruiting Forum

Where: Edmonton, AB
When: Friday, November 28, 2008

Ken Keis Presents "Personal Style Indicator Certification Pre-Conference Workshop"
National Consultation on Career Development and Workforce Learning

Where: Doubletree Airport
Toronto, ON
When: Monday, January 19, 2009

Ken Keis Presents "Assess For Success" National Consultation on Career Development and Workforce Learning

Where: Doubletree Airport
Toronto, ON
When: Tuesday, January 20, 2009

CRG's Train-The-Trainer I

Where: Vancouver, BC
When: February, 19, 20, 21, 2009

What´s New?

Welcome Neal Diamond Back to CRG!

After working with one of our clients over the past year, Neal starts back with CRG on September 22, 2008. His recent experiences and insight will serve him well in his new role as our VP.

The Green Team!

Three of our CRG Team Members left CRG for other responsibilities and have now returned! Eleanor, Neal, and Ken—who came back and bought the company, almost 7 years ago.

Here are the valued members of our Green (Recycled) Team.

Eleanor Parkinson,
Product Development
Neal Diamond,
Ken Keis, President and CEO

Reminder: Please update ALL your links to CRG products and other areas. The links from the old Website are no longer operational.

Simply go to the Partner area area to upload the new images and Partner links.

Please . . . if you find any errors or difficulties in the new site, please contact CRG immediately. We will respond quickly to correct any programming errors.

CRG President and CEO Ken Keis is available as a conference speaker and radio and TV guest—and for print interviews.

For the past few years, Ken has been rebuilding CRG and revising each of CRG´s 12 core assessments. With the assessment project completed, Ken now has more time for speaking, training, and media events.

Since 1989, he has conducted over 2000 presentations and written over 2 million words of content. Ken has recently presented at career, HR, and leadership conferences across North America.

To see Ken in action, please click on the link below.

Find out more about Ken´s topics and availability.
Contact Sherry at

Toll-Free in North America: 1-866-852-4347
International Clients: 604 852-0566

Two Positions Are Now Open at CRG

Based in CRG´s Head Office in Abbotsford, BC

  • You are a master at getting things done.
  • You have a strong commitment to quality and detail.
  • You are a team player.
  • You have the values of loyalty, professional pride, and self-respect.
  • You like to be part of a project that is making a difference in people's lives around the globe.
  • You welcome and embrace change.
  • You are cool, calm, and mature under the pressure of deadlines.
  • You have very high expectations.
  • You are fluent in English, both written and spoken.

1. Communications, PR, and Sales Specialist

This role is multidimensional.
The following job responsibilities serve all aspects of our business.

  • Provide expert-level copywriting in print and online environments.
  • Display expert-level abilities in creating and implementing an overall communication and PR strategy (for all media: print, online, radio, TV) that supports CRG´s overall business and marketing plans.
  • Conduct research for PR strategies, sources, and contacts.
  • Submit company articles and/or revise existing articles to be published globally in print and online sources. Be successful in getting media to feature CRG nationally and internationally.
  • Book company executives on radio and TV shows.
  • Manage and run live events and attend trade shows (event management).
  • Assist with the technology and systems that support the entire company´s communication strategy.
  • Provide a high level of telephone, written, and in-person communication skills.


  • Minimum of an undergraduate degree or recognized technical diploma in communications, public relations, journalism, or business-related experience
  • Proven track record with measurable results
  • 5+ years of demonstrable experience at the intermediate level or above.
  • Expert-level knowledge and experience in creating and implementing communication and PR strategies. Strong sales skills.
  • Understanding of the way database management, methodologies, and technologies can support this role
  • High degree of perso nal integrity and interpersonal skills
  • Excellence in organizing and managing details while getting results
  • Natural problem-solver and decision-maker
  • Team player who listens well, works well under pressure, and consistently meets deadlines
  • Ability to provide support to CRG´s clients. Many are HR professionals with advanced degrees. You will be expected to relate to and connect with this group.
  • Commitment to your projects and the willingness to invest additional time and effort as required to meet project deadlines and milestones.
  • Proven ability to adapt to emerging technology and learning new communication technologies.

Required Computer Skills

  • Typing speed: 40 to 60 wpm
  • Mandatory: Use of GoldMine, our CRM database
  • Proficiency: In email, Word, Excel, Internet Browsers, Adobe PDF, PowerPoint

Work Schedule

  • Full-time: 8:30 AM to 5:00 PM, Monday to Friday, plus extra hours, as needed.
  • Some travel required.


  • Performance contract: Monthly salary base plus performance bonus
  • Small-Business Benefits Package available

2. Print Shop Operator, Administrative Assistant, and Customer Service Representative

Print Shop

  • Operate all print shop equipment and software including digital printers, copiers, scanners, booklet-maker, commercial cutter, high-speed folder, automated mail-labeler, DVD reproduction tower, and other items. Must feel comfortable and confident in this environment.
  • Coordinate various internal departments and outside vendors (printers and materials suppliers) to ensure accurate specifications are obtained for all print projects.
  • Be able to keep your cool under tight and demanding deadlines and maintain high quality standards.

Administrative Assistant

  • Support CRG´s marketing functions with mailings and logistical support.
  • Learn to operate in-house bookkeeping and invoicing systems.
  • Support all other operational staff at CRG to fulfill Executive Assistant responsibilities.

Customer Service

  • Perform reception requirements and operate the order desk, as part of the reception team.
  • Answer the telephone in a professional and friendly manner and transfer calls to appropriate individuals, divisions, or departments.
  • Demonstrate an exceptional ability for detail.
  • Organize and maintain office files and records.


  • Excellent attention to detail and strong mechanical/technical aptitude
  • Relevant postsecondary education preferred
  • Good understanding of printing processes
  • Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
  • Strong Microsoft Office skills, specifically Excel, Power Point, and Word
  • Superior organizational skills and the ability to multitask and balance conflicting priorities
  • Great interpersonal skills
  • Ability to work independently and function in a dynamic, fast-paced environment
  • Excellent computer skills
  • Background in the print industry a definite asset

Work Schedule

  • Full-time: 8:30 AM to 5:00 PM, Monday to Friday, plus extra hours, as needed.
  • Some limited travel required.
  • Small-Business Benefits Package available

If you are interested in applying for either position, please email your résumé to