Issue 35 [ISSN 1712-4670]

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards—and living up to them—is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.

Seth Godin
Author, The Purple Cow

Register now:
September 18-20, 2008 in
Vancouver, BC


"Your event was extremely professional and informative. Great pace and energy! I would tell everyone that if you want to add instant credibility to your service offering, incorporate the CRG assessment component. The quality and depth of the tools are amazing. The support and collateral are simply outstanding."


Karen Shankey, Director

Premier Career Management Group


Secrets of Sucess Journal
This 40-page PDF outlines and provides a summary of most of our 100+ resources. It also provides valuable articles that you can re-purpose or forward to others.

My Source Experience - Journal

My Source

Online Personal Style Indicator

Online Job Style

Online Entrepreneurial Style and Success Indicator

Online Values
Preference Indicator

Online Stress Indicator and Health Planner

Online Self-Worth Inventory

Online Leadership Skills-Self Inventory

Online Sales Style Indicator

Online Instructional Style Indicator

Online Learning Style Indicator

CRG´s Licensed
Associate Program


This is YOUR newsletter! If you are using our tools and have a unique story, idea, or suggestion to share, let us know:

We look forward to hearing from you! Please direct your questions and correspondence through our Website.
Contact us.


Leading the Way is a free ezine published by Consulting Resource Group International, Inc, Copyright 2008.


Focus on Professional Development

What is the REAL Purpose of a Business?


Purposeful activity; an immediate task or objective; a particular field of endeavor; a commercial or mercantile activity engaged in as a means of livelihood; an industrial enterprise; dealings or transactions especially of an economic nature


To be a servant; to be of use; to be favorable, opportune, or convenient; to be worthy of reliance or trust; to hold an office; to prove adequate or satisfactory; to help persons; to give the service and respect due to others; to furnish or supply with something needed or desired; to furnish professional service; to answer needs; to provide services

Many would respond to the above question that the purpose of a business is to make money or sell stuff. If you followed the media, it would be easy to fall into that mindset or trap. That mindset has created the Enrons of the world. The tobacco and most drug companies simply focus on profits. This was proven when Merrick kept selling a drug 2 years after they knew it had lethal side effects. And recently, a new drug that reduced cancer tumors by 50% was not picked up by any drug company because it is a commonly occurring substance that cannot be patented.

The REAL purpose of a business is to serve—to be able to provide something of value to someone else. Obviously businesses must be profitable to be successful, but if profits are the only focus, my experience is that the organization is no longer interested in serving others. It is mostly out to serve itself In a small business, the real purpose must also link to the purpose, talents, gifts, and interests of the owner(s). One of the main reasons that less than 10% of businesses don’t make it to the third generation is that the passions of the founder do not match the passions—and purpose—of subsequent generations. Even though I am a strong supporter of the free market economy and capitalism, the model operates best when the underlining values of the owners or the leadership of these organizations are focused on serving and operating from a position of purpose. Admittedly, it is possible for some organizations focused only on profits to experience financial success, but that is usually short-lived. What goes around comes around. Many financially successful companies imploded, once their “profit at all costs” modus operandi was revealed. CSI Miami’s Horatio Cane says it best—the truth will eventually reveal itself. There is a second part to the purpose of a business. I taught it in my seminars. In the past, the customer service mantra was the customer is always right! Sorry. That statement is flawed—for many reasons. As Seth Godin states above, if we were to design our businesses based on customer feedback, we would quickly fail. The purpose of a business is to stay true to its purpose. If we design our business model and policies to suit clients’ feedback, pretty soon it’s the clients’ business, not the owner’s business. This doesn’t mean we don’t provide excellent service and value, but it’s impossible to fulfill everyone’s needs. So businesses must determine whom they can best serve, then frame the criteria of their perfect customer or client. In the end, the people we like to serve are determined by us, not by the client. This is done in a spirit of alignment, not arrogance. The reality is, there are individuals and other businesses you will never be able to serve. That’s fine. Acknowledge your differences and move on Have you had the client from hell? I don’t mean you delivered poor service and, out of complete frustration, the client lost his temper. I mean where everything you are does not match the client’s needs and requirements. How much more energy does it take to work with a person or a business like that? Too much! In the end, we as business owners or leaders in our organization get to decide who our perfect customer is —not the other way around
  • Long-term success in business or any organization requires that we focus on matching the purpose of the business/organization to our own personal purpose as an owner.

  • We must have the heart to serve others first—before profits. 

To connect to the real purpose of your business or organization, we recommend the following resources for yourself and your team

Register now for CRG’s next 3-Day Train-The-Trainer program

You will learn why over 80% of professionals switch to CRG resources from other options such as MBTI, DISC, and True Colors.

This event has become a very powerful personal and professional development event, designed to impact you from the inside out.

The fact is, if you are using CRG assessments and have not attended CRG’s TTT program, you are missing critical information that will provide deeper insights into the understanding of the tools and more value to your clients.

At a recent conference, a CRG Licensed Associate who has used CRG’s Personal Style Indicator for over 20 years, was surprised that he learned critical information that he had not communicated to his clients.

If you qualify for the Alumni rate, you have no excuse—we invite you to participate at less than our cost. Why would we do this? We found there is so much information (over 2 million words of content and 100 resources), it is impossible to digest it all in just one event. Plus we are constantly adding new resources, products and solutions.

I loved the CRG TTT program the first time around, but I got even more out of it the second time. I have a deeper understanding of the tools, some new brilliant flashes of insight, and feel energized to go forth and   implement. A great group of folks to spend 3 days with. 

 Elizabeth Fletcher-Brown, President
Life Mastery International

Register now for our event in Vancouver, BC:

The reality is that the more experience you have in the HR field, the more important it is for you to attend a CRG session—to understand the uniqueness of CRG’s resources and unlearn some popular false assumptions in the marketplace.

Register now for CRG’s Train-The-Trainer program.

Space is Limited.

If you have questions about our TTT, please contact Neal Diamond.

Toll-free in North America:     1-866-852-4347
International Clients:             604 852-0566

Download the TTT PDF now!

Newly Revised Self-Worth Inventory Now Available!

Newly revised Self-Worth Inventory now available!

After 3 years of dedicated work, CRG can proudly announce that all our primary assessments in print have been enhanced, revised, and re-launched. The new Self-Worth Inventory (SWI) is the latest to be released.

The SWI has been expanded from 8 pages to 16 pages. Additional content and new research on self-worth have been included in this latest version.Order the new SWI now. Consider it an important element to any personal or professional development process. Remember: All CRG assessments are designed to be self-scoring and self-administered so you can start using them immediately.

To order your copies now, please click here.

Upcoming Events

Neal Diamond Presenting Living With Style
Private Event, Community Development Services

Where:            Abbotsford, BC
When:             March 2, 2007

Ken Keis, Closing Keynote
Presenter – Living on Purpose

BC Career Management Association Conference 
Celebrating our Success – Building our Future
Where:            Vancouver, BC
When:             March 14, 15, 2007

CRG Presents at Small Business Boot Camp

Ken Keis, Keynote Presenter – Secrets to Building
a Successful Business

Neal Diamond, Workshop Presenter – Discovering Your Pathway to Entrepreneurial Success
Where:            Kamloops, BC
When:             April 19, 20, 21, 2007


CRG Sponsors 

International Coaching Federation Vancouver Chapter, Prism Awards

Where:             Terminal City Club, Vancouver, BC
When:              April 27, 2007

Time:              7:30 to 9:30 AM

Ken Keis Presents “Assess For Success”
At the BC Career Colleges Association Conference 

Where:            Vancouver, BC
When:             May 8, 9, 2007

CRG’s Train-The-Trainer I
Where:            Vancouver, BC
When:             June 7, 8, 9, 2007

CRG Exhibitors at the
National Career Development Association Conference
Where:            Seattle, WA
When:             July 5 to 8, 2007

CRG’s Train-The-Trainer I
Where:            Vancouver, BC
When:             September 20, 21, 22, 2007

What´s New?

  • NEW Version of the Self-Worth Inventory (SWI) Available Now!

We have fine-tuned and expanded the assessment from 8 pages to 16 pages. We trust you will check it out! It is ready to be shipped.

  • New Positions Available at CRG

Want to work in a dynamic and fun entrepreneurial environment? If you qualify, here’s your chance!

This person will be responsible for promoting CRG and its senior team to all types of media including radio, TV, print, and online. The individual also will book the CRG principles as presenters in conferences around the globe.

You are an expert on online marketing from Search Engine Optimization, Meta Tags, Key Word Search, Rankings, Web Stats, Linking Strategies, SE Submissions, Ezine Listings, Content Management, Anti-Spam Compliance, and Web Traffic Patterns. This position is based on getting results. Grow our Web and online traffic and business (without pay for click options) and you will be rewarded.  Proof of past SEO success required.

All positions are located at CRG’s Head Office in Abbotsford, BC.

If you are interested, please send your résumé to