Issue 27 [ISSN 1712-4670]

The incompetent with nothing to do can still make a mess of it.

Laurence Peter,
Educator and Writer

1919 –1988

Register now:
September 18-20, 2008 in
Vancouver, BC

In this era of information built on vapor or ideas, it’s comforting to be able to put into immediate use, tools and knowledge that is built on years of tangible and reliable application. A brand is built by people, with people, and for people, CGR helps you really know who “they” are.

Kim Castle, Co-creator

The CRG Train-the-Trainer was true to it’s mission and did indeed enrich my life through the personal development I experienced, people I met, and tools I now am prepared to use as I coach and help others.

Cam Taylor

It was a value to attend as an alumni because the group of dynamic alters the experience and provides fresh perspective. Thank you for the background on the company history of tools. It adds to the respect I feel for the company and product. It is exciting to see all of the marketing and resources you are designing and offering to support Affiliates and Associates.

Shawn Moore
Baroness Builders


Secrets of Sucess Journal
This 40-page PDF outlines and provides a summary of most of our 100+ resources. It also provides valuable articles that you can re-purpose or forward to others.

My Source Experience - Journal

My Source

Online Personal Style Indicator

Online Job Style

Online Entrepreneurial Style and Success Indicator

Online Values
Preference Indicator

Online Stress Indicator and Health Planner

Online Self-Worth Inventory

Online Leadership Skills-Self Inventory

Online Sales Style Indicator

Online Instructional Style Indicator

Online Learning Style Indicator

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Associate Program


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Leading the Way is a free ezine published by Consulting Resource Group International, Inc, Copyright 2008.


Focus on Professional Development

Raising the Professional Development Bar:
Why Most Coaches, Career Counselors, Business Consultants, Educators, and other Professional Developers are Not Qualified to Teach or Advise

Qualified: Having the appropriate qualifications for an office, position, or task. A quality, ability, or accomplishment that makes a person suitable for a particular position or tasks

Are the professional developers mentioned in the title really qualified to advise others? In many situations, I would say No. This article is not about profession- bashing but about competence—and the impact that the lack of qualifications is having on our credibility as professionals.

Let me cite a few examples.

Coaching is now the rage in society. We agree it has a very important role to play in contributing and accelerating a person’s progress—but a very high percentage of individuals who are calling themselves a “coach” are simply not qualified.

Many coaching associations and organizations focus on certification. Do you know certification has nothing to do with qualifications? Example: I am an individual interested in coaching. All I have to do is attend a 16-to-20 session teleseminar and I become a certified coach!

Do you think that process makes you effective?

Many coaches have migrated from the profession of psycological therapy. A couple of years ago, I conducted a business development session for a group of 50 coaches. By the end of the day, a percentage of the group was upset. Why?

The session spent too much time on sales; they did not think that was appropriate for a business development session. I was shocked. Many of those individuals were professed business coaches.

How could you possibly consider being a business or personal coach and hate sales?!

There is no credibility in that mindset. Even more disturbing is that many of those individuals were “certified” coaches.

So let’s be clear. Certification does not mean qualified!!!

Personal, business, and professional coaching got its roots in the athletic world where a coach is critical to an athlete’s success.

There are, however, major differences with athletic coaches. Formal training or not, they spend years earning the right to coach at elite levels. They start at the junior levels and work their way up and usually are mentored by others with experience.

Some never make the cut.

Their results or lack thereof are there for everyone to see. In the professional athletic world, coaches are held to account. You often hear on the news about a coach being fired.

This same accountability must be applied to all professional development roles.

Last week, one of our very successful entrepreneurial partners was asked to speak to an MBA graduating class. By the middle of his presentation, he saw many grads’ eyes glaze over. It was clear their mindset and understanding of business was woefully lacking.

Should we be surprised at this response when the instruction is coming mostly from professors without entrepreneurial or business background and no real life experience in it?

Again education does not necessarily correlate to capability. When was the last time you heard of a professor being fired or held accountable for lack of student success?

CRG recently attended HR and Career conferences.

  • At the HR event, we heard that over 30% of the senior HR positions had been filled by individuals with less than 3 years of experience. Help, please!

  • Many of the Career counselors confided they were not happy in their jobs. They were looking for options and were unsure what they wanted to do. How ironic!

We need measurement, accountability, and mentoring in all professional development fields, just as we do with athletic coaches. Many professions have internships or apprenticeships. Even the mechanics who work on your car have that, but little or no training is available for those whose job it is to impact us in the professional and personal development fields.

The industry associations should be responsible for these initiatives but they have shown little leadership on these issues to date. They seem more interested in certifications and designations to help fund their associations than on qualifications and capabilities. 

For example, I have personally conducted over 10,000 hours of consulting and coaching in the past 18 years, but am not certified because of the significant fees and myriad programs to attend to qualify. I am too busy making a difference with people to defer to some arbitrary certification that seems to mean more to the association than to the impact with clients.

Transforming the Professional Development Industry

Professional development organizations must get past the shallow position of certification—and get on to the essential item of qualifications. What should industry associations do to transform? Here are a few recommendations. 

  1. Professional development associations/organizations must stop believing that certification has something to do with competence.
  2. Acknowledge that proficiency takes time and cannot be achieved by attending teleseminars over 2 months.
  3. If development is part of the mandate of our profession, we need to embrace it as part of the strategy for our own members. That doesn’t mean annual conferences but in-depth processes with confirmed demonstrable abilities as part of a strong development pathway.
  4. Implement apprentice and internship models.
  5. Most industry designations are becoming a joke; they are in fact meaningless. Designations should have levels and detailed records of experience related to the designation. Why? So you will know if the coach has a total coaching experience of 15 minutes or 1500 hours.
  6. Admit that if we want our professions to progress, some people will not make it. If you fail your annual flight physical, they revoke your pilot’s license. That’s the way it should be for professional developers. Many individuals who are educators, coaches, and consultants should be relieved of their responsibilities.
  7. Tenure should not be part of the selection criteria.
  8. Implement metrics, ongoing feedback, and measurements to confirm capabilities and results, for example, student success rates, client progress reports, constituent satisfaction surveys, and other specific outcome-based measurements.
  9. This process should not become a bureaucratic nightmare of administration, but a sincere desire to serve our constituents at the highest level.
  10. Allow individuals with proven track records to bypass the qualification process as long as their results and experience can be verified.

As professional developers, it’s time we took responsibility for the condition of our industry. If not you, who? If not now, when?

To help you on this journey of helping others, we suggest you consider these CRG resources to assist you: Instructional Style Indicator, Learning Style Indicator, Values Preference Indicator, and Stress Indicator and Health Planner.


Do you wish to develop personally and professionally—while helping others? If so, plan to attend CRG’s next 3-Day Train-The-Trainer program.

CRG’s 3-Day Train-The-Trainer Intensive is designed for all professionals who want to make a difference in other people’s lives.

Go to Train the Trainer to understand the model behind the assessment and how they can become a valuable part of improving the lives of your clients.

Vito Montone, Co-founder
Whole Wealth Institute

Register now for our event in Vancouver, BC on Sept 21, 22, 23, 2006.

What started out as a simple 2-day assessment-orientation program 15 years ago has grown into a 3-day Intensive Personal and Professional Development Experience.
Over the past 3 years, we have re-tooled and re-branded the CRG organization and revisited the entire Train-The-Trainer program. The 3-Day TTT session is designed for all professionals—whether you are new to CRG or you have been using our resources for years.
Our goal is to ground and serve YOU so you can better assist your customers.

Recently, when one of our long-term clients attended the program, he thought he was going to learn about CRG. He did not anticipate he was also going to learn about himself.

In the program debriefing, he found himself raw with emotions because of his new levels of self-understanding. Not only is he living his life more on purpose, his new-found passion has helped him triple his CRG business in less than 12 months.

Honoring the learner on the journey to living more fully on purpose is what CRG is all about—and professionals acknowledge that in their recommendations. It’s no accident that 80% of professionals switch to CRG resources from other choices. 

In fact, the more experience you have in the HR field, the more important it is for you to attend a CRG session—to understand the uniqueness of CRG’s resources and unlearn some popular false assumptions in the marketplace.

That’s why CRG introduced the TTT Alumni program. Those who have already attended the CRG Train-The-Trainer program can re-attend—at a significantly reduced fee—to stay current, learn what’s new, and network with Associates from around the globe. 

Many of our Associates attend TTT on an annual basis, to keep up with the progress and exciting developments at CRG.

Register now for CRG’s Train-The-Trainer program.
Space is Limited.

CRG’s Upcoming Train-The-Trainer Events in Vancouver, BC

If you have questions about our TTT, please contact Neal Diamond.
Toll-free in North America: 1-866-852-4347
International clients: 604 852-0566

Download the TTT PDF now!

NEW! Now Available for You and Your Clients!

My Source Experience - Journal

My Source Experience Journal 
A Personal Discovery Process for Those Who Want to Lead a Passionate and Fulfilling Life

Ken Keis, President of CRG, has completed his new book! It’s now available for you and your clients. This 88-page book is designed as a journal to take you on a path of personal discovery. If you are wondering what you should do in your life, the Source will help you. 

If you know other people struggling with finding a clear direction in their life, do them a life-altering favor. Give them a copy of My Source Experience Journal.

To order your copies now, please click here


We invite you to participate!

How? We are looking for partners and affiliates to link to our 15 micro sites..

First: To qualify you must be a CRG Associate or Affiliate. If you are not, it’s easy to do. Simply register online at our site. It’s free.

Second: To cross-link, we prefer other partners with affiliate programs. Contact CRG about how we can register for your affiliate program.

Third: Contact CRG to request a link. If you qualify, we will proceed to list your site as a recommended resource on one of our sites. 

Please contact Andrew or Neal at the office 604-852-4347 or email

To view our 15 new micro sites, go to and scroll down on the left. There is a link to all our new sites.


CRG Train-the-Trainer
Where: Vancouver, BC
When: September 23, 24, 25, 2006
To register:

International Coaching Federation – Vancouver Chapter:
Assess for Success, with Speaker Ken Keis, President of CRG
Where: Vancouver, BC
The Arbutus Club, 2001 Nanton Avenue
3rd floor meeting room
When: September 28, 2006
Time: 7 PM to 10 PM
To register:

International Career Development Conference 2006
Professional Development Session on the CRG Personal Style Indicator and Model, with Speakers Ken Keis, President of CRG, and Richard Knowdell, Executive Director, Career Planning and Adult Development Network
Where: Santa Clara, CA 
When: November 1, 2006 
Time: TBA
To register: 

CRG Train-the-Trainer
Where: Vancouver, BC
When: November 16, 17, 18, 2006
To register:


  • New Positions Available Immediately at CRG
    Want to work in a dynamic, fun, and entrepreneurial environment? If you qualify, here’s your chance!

    All positions are located at CRG’s Head Office in Abbotsford, BC.
    If you are interested, please send your résumé to  

    • Print-Based Private-Labeling Brochure 
      Learn how you can add your logo and contact information to the CRG assessments and have your logo or images appear on the CRG Website. Download the PDF File now!
    • New Version of My Source Experience Journal™ Now Available! 
      Source has been completely revised and rewritten. The new format is 88 pages. The previous edition was 16. That’s 62 more pages for you! It’s going to press next week, so place your orders now.